Marketing for gyms, studios and trainers
Nobody joins a gym because of a stock photo of a stranger with abs. They join because the place looks like somewhere they'd fit in. We film your real coaches, members and classes and turn it into ads that fill trial spots.
Who this is for
Gyms, CrossFit boxes, yoga, pilates and cycle studios, martial arts schools, personal trainers and wellness coaches. Local fitness businesses that want a steady flow of new people trying them out.
What usually goes wrong
Fitness marketing often misses the one thing people care about most: will I feel welcome here?
- Ads that look intimidating to the beginners you actually want.
- Trial sign-ups that never get a follow-up text.
- A big January push and then silence the rest of the year.
- Social pages that don't show what a real class looks like.
What we build
Seth films a real class, your coaches coaching and your members having a good time, with their permission. That footage becomes short ads that show the vibe, not just the equipment. Ads go to a landing page with one offer, like a free class or trial week, and a quick sign-up form or calendar.
Every sign-up gets an instant text with what to expect and what to bring, then a reminder before they come in. After the visit, follow-up checks in so trial people turn into members instead of drifting away.
All year, not just January
New Year is the obvious push, but people start fresh all year: spring, back to school, after the holidays. We plan offers and creative around those moments and keep organic content going in between, so your pages always look active when someone checks you out.
From the blog
See all posts- Your first 90 days of Facebook ads: what to expect
What really happens in your first 90 days of Facebook ads as a local business: setup, launch, testing and scaling, plus what good progress looks like.
Questions
How do you get trial people to join?
Fast, friendly follow-up. They get a text before their visit, a check-in after, and a simple offer to join while they are still excited about it.
Will you film our members?
Only members who agree to it. We can also focus on coaches and the space.
What offer works best?
It depends on your gym. A free class or trial week is common. We pick one together on the strategy call.
Do you work with solo trainers?
Yes, if you have the capacity for new clients and a clear offer. We'll talk through it on the call.
Boring ads don't book jobs.
Grab 45 minutes with Seth. We'll look at what you're running now and what to fix first.