Marketing tips for service businesses
Straight answers on ads, video, follow-up and local SEO for contractors and service-based business owners. Written by Seth Shouse in Oklahoma City.
Facebook & Instagram Ads
How much should a local business spend on Facebook ads?
How to set a Facebook ad budget for a local service business. What a customer is worth, a realistic daily range, and why tiny budgets often cost more.
4 min readFacebook & Instagram Ads
Facebook ads vs Google ads for service businesses
Facebook ads or Google ads for a local service business? How each one works, when each makes sense and why your Google Business Profile matters either way.
3 min readFacebook & Instagram Ads
Facebook ads not getting leads? 7 things to check
Spending on Facebook ads but getting no leads? The 7 most common reasons local service businesses get clicks but no calls, and how to fix each one.
3 min readFacebook & Instagram Ads
Boosting a post vs running Facebook ads: what's the difference?
Is boosting a Facebook post the same as running ads? What the Boost button does, what Ads Manager does, and when a local business should use each.
3 min readLocal Marketing
Facebook ads for contractors in Oklahoma City
A local playbook for Facebook ads for OKC contractors. Service areas, Oklahoma seasons, offers that work and why a local face beats out-of-town crews.
3 min readVideo
Why video ads beat stock photos for local businesses
Why real video of your team and your work beats stock photos in local ads. What to film, whether a phone is enough and how one shoot feeds months of ads.
3 min readVideo
What to say in a video ad: 5 simple formats for service businesses
Not sure what to say in a video ad? Five simple formats that work for local service businesses, plus how to open strong and end with a clear next step.
3 min readWebsites & Landing Pages
Landing page vs website: where should your ads send people?
Should your ads send people to your website or a landing page? The difference, why landing pages usually win for ads and what a page needs to convert.
3 min readCRM & Follow-Up
Speed to lead: why the first business to reply usually gets the job
Why how fast you answer a new lead decides who gets the job, what research says about the first five minutes and how to reply fast while you're working.
3 min readCRM & Follow-Up
Missed call text back: what it is and why service businesses use it
What missed call text back is, how it works, an example message you can use and what you need to set it up so missed calls stop becoming lost customers.
3 min readLocal SEO
Google Business Profile checklist for Oklahoma City service businesses
A practical Google Business Profile checklist for Oklahoma City service businesses: categories, service areas, photos, reviews and mistakes to avoid.
4 min readLocal SEO
How to get more Google reviews (without breaking the rules)
Simple ways for local service businesses to get more Google reviews: when to ask, what to send, how to reply and the tactics that can get you in trouble.
3 min readFacebook & Instagram Ads
Your first 90 days of Facebook ads: what to expect
What really happens in your first 90 days of Facebook ads as a local business: setup, launch, testing and scaling, plus what good progress looks like.
3 min readLocal Marketing
How to choose a marketing agency in Oklahoma City: 10 questions to ask
Hiring a marketing agency in Oklahoma City? Ten questions to ask before you sign, the answers you want to hear and the red flags that mean walk away.
4 min read