Marketing for home service businesses
Homeowners want to see who's showing up at their door before they ever call. We film your crew, your trucks and your finished work, then turn it into ads and pages that book estimates.
Who this is for
Roofers, HVAC and plumbing companies, remodelers, concrete and hardscaping crews, landscapers and lawn care companies, and Christmas light installers. Owner-run shops that do great work but are tired of depending on word of mouth, lead-selling sites or slow seasons.
What usually goes wrong
Home service marketing tends to break in the same places.
- Ads with stock photos of a house that isn't in your town.
- Shared leads from directories that also went to four competitors.
- Estimate requests that sit for a day because you were on a roof.
- No plan for the slow months, so every season starts from zero.
What we build
Seth comes out to a job site and films the owner, the crew, the work in progress and the finished result. That footage becomes Facebook and Instagram ads aimed at homeowners in the areas you serve. Clicks go to a landing page with one offer, like a free estimate or inspection, and a short form or calendar.
Every request lands in a CRM and gets an instant text and email. You get notified on your phone. If they go quiet, follow-up keeps checking in. The leads are yours alone, not shared with anyone else.
Planning around the seasons
Home services run on seasons. Roofing after storms, HVAC in summer and winter, landscaping in spring, lights in the fall. We plan offers and creative ahead of your busy times and use the slower months to build up content and test new angles, so you're not scrambling when demand hits.
From the blog
See all posts- How much should a local business spend on Facebook ads?
How to set a Facebook ad budget for a local service business. What a customer is worth, a realistic daily range, and why tiny budgets often cost more.
- Facebook ads for contractors in Oklahoma City
A local playbook for Facebook ads for OKC contractors. Service areas, Oklahoma seasons, offers that work and why a local face beats out-of-town crews.
- Speed to lead: why the first business to reply usually gets the job
Why how fast you answer a new lead decides who gets the job, what research says about the first five minutes and how to reply fast while you're working.
Questions
Can you help in the slow season?
Yes. We plan offers ahead of your busy months and use slower months to film, build content and test new ideas so you start each season ready.
Do you work with my trade?
If you're an owner-run home service business that books estimates or appointments, very likely. We'll talk it through on the strategy call.
Are the leads shared with other companies?
No. Leads come from your own ads and land in your own CRM.
Do I need to be on camera?
No. Your crew and your work can carry the video. Owners on camera often do well, but it's your call.
Boring ads don't book jobs.
Grab 45 minutes with Seth. We'll look at what you're running now and what to fix first.