Facebook & Instagram ads that book jobs
Most local ads look like ads, so people scroll right past them. We build Facebook and Instagram campaigns from real footage of your business, point them at the right people and send every click somewhere built to convert.
Who it's for
Contractors and service-based business owners. If you've boosted posts, paid for a template ad that went nowhere or handed your account to someone who disappeared, this is a different approach.
Why most local ads miss
It's rarely the platform. It's what the ad shows and where it sends people.
- Stock photos and generic graphics that look like every other ad in the feed.
- No clear offer, so nobody has a reason to act today.
- Clicks land on a busy homepage with ten different buttons.
- Leads sit in an inbox until someone remembers to check it.
How we run them
Seth films on location at your business and cuts that footage into short vertical ads. We write the copy, set the targeting around the area you serve and send every click to a focused landing page with one next step. Leads land in a CRM and get an instant text and email.
Then we watch the numbers and change what isn't working. Creative gets refreshed before it goes stale. You get plain-English updates, not a stack of charts. Ad spend is paid directly to Meta on your own card, so you always see and control it.
The offer matters more than the ad
A good offer is specific and easy to say yes to. A free estimate, a first-visit special, a quick inspection, a free consult. We pick one together on the strategy call based on the work you want more of. The ad, the landing page and the follow-up text all say the same thing, so nobody is confused about what happens next. When an offer stops pulling, we test a new one instead of guessing.
From the blog
See all posts- How much should a local business spend on Facebook ads?
How to set a Facebook ad budget for a local service business. What a customer is worth, a realistic daily range, and why tiny budgets often cost more.
- Facebook ads vs Google ads for service businesses
Facebook ads or Google ads for a local service business? How each one works, when each makes sense and why your Google Business Profile matters either way.
- Facebook ads not getting leads? 7 things to check
Spending on Facebook ads but getting no leads? The 7 most common reasons local service businesses get clicks but no calls, and how to fix each one.
Questions
Do I need a Facebook page already?
It helps, but no. If you don't have a business page or ad account, we set them up with you and make sure you own them.
Who pays for ad spend?
You do, directly to Meta on your own card. It's separate from our management fee and you can see every charge.
How fast can ads go live?
Usually within a few weeks of the strategy call. The shoot, landing page and follow-up need to be ready first so the leads have somewhere good to go.
Do you work outside Oklahoma City?
Yes. We're based in OKC and work with contractors and service-based business owners anywhere. Shoots outside the metro get planned on the call.
Boring ads don't book jobs.
Grab 45 minutes with Seth. We'll look at what you're running now and what to fix first.